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Results Driven Real-time Response Marketing
Making Big Ideas work with Small Interactions
Day 1 of VAS Africa
Lumata, sponsor of VAS Africa, is hosting a workshop about how Telco’s around the world are using realtime response marketing to improve customer life time value and increase service adoption and cross sell.
What you will take away from the workshop:
- Case studies from operators globally that have successfully deployed real-time response marketing with targeted BTL messaging and broad-based ATL/BTL marketing programmes
- Strategies to deploy Real-time Response Marketing in your market – what works & what doesn’t
- Tools to help you map your own market opportunity
What you will learn:
- How you can utilise event triggers to generate realtime responses based on customer profile and segment
- How the right incentive can be used not just as an acquisition tool to get better value customers but also a fantastic retention tool
- How operators have been able to build fantastic marketing programs that have become strong brands on their own
Whether you are marketing VAS services, upselling to or retaining customers, this workshop will provide you with an understanding and a set of tools to optimise how and when you speak to your customers.
Spaces are limited and exclusive to Operators
Book today quoting your promotion code “Workshop” to secure a place!
Already registered to VAS Africa?
Email email@example.com to secure your workshop space.
We look forward to receiving your registration!
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